Cetera Advisor Networks
Cetera Advisor Networks is one of the premier broker-dealers in the industry serving approximately 7,000 financial professionals. As my broker-dealer, they are responsible for executing trades on behalf of my clients. Cetera Advisor Networks must undergo regular auditing and they are required to meet specific net capital requirements to ensure they can meet their obligations to investors.
Cetera Advisor Networks is an independent broker-dealer and does not have any proprietary products or sales quotas. It is not part of or affiliated with an investment bank, and does not engage in proprietary trading. This independence means that I am free to recommend the financial solutions that best suit the needs and objectives of my clients.
Cetera Advisor Networks delivers regulatory supervision, guidance and training to ensure that I am informed of regulatory changes and requirements which help protect my clients.
Pershing LLC is the custodian for the assets held at the brokerage level by Cetera Advisor Networks. Pershing custodies brokerage accounts and fulfills a legal responsibility for safeguarding assets. Pershing LLC also provides related administrative services, including settlement of purchases, tax and account record keeping, monthly statements, confidentiality and data integrity protection.
Pershing is a subsidiary of the Bank of New York Mellon Corporation, which is the nation’s oldest continuously operating bank and a leading provider of securities services.
Pershing has to meet certain net capital requirements and is subject to regular audits, both internally and by independent firms to ensure the appropriate handling, segregation and protection of investors’ assets.